Roposo wants to become the clean video platform, 50 million Indians agree

AAJ KI DELHI / INDIAN NEWS ONLINE :

While all the recent focus has been on TikTok, there is an Indian short-form digital video platform that has been making great strides with a better focus on quality content and a wider user base. A measure of this success is the fact that Indian video sharing platform Roposo now has over 50 million users in the country.

“We are ethical, we are clean.” Mayank Bhangadia, CEO & Co-Founder, Roposo said “If you only see clean and good stuff, you will be forced to post videos on that domain,” he says, adding how his company takes content moderation very seriously, something other platforms have not been able to address properly.

“Our priority is to make the platform clean and we do that by creating a lot of channels and not forcing the creator to go in one direction,” he explains. He says that once the content is created, the first level of moderation is done by artificial intelligence. With the help of AI and machine learning, the protective tool flags any content that is not acceptable. Once that is done, Roposo has a dedicated multilingual team that goes through each video uploaded on the platform, searching for elements that violate its standards. Then there is a report button that lets users report an objectionable video if they spot it on the platform.